Dec 20,2024
In October, it was revealed that subscription revenues at the joint venture surged last year by €2.6m - some 118% - to €4.96m. Pre-tax profits increased by 47% from €595,750 to €874,047.
Launched in 2014, GAAGO has been subject of plenty of criticism in the past two years since it picked up the rights to matches that had previously aired on Sky Sports, with pushback at some major championship games being shown behind a subscription service while there has also been dismay at access in areas where broadband services are unreliable.
Having put those two championship rights packages up for auction, GAAGO has decide to retain both for the 2025 season, with TG4 unsuccessful in its bid to purchase rights to Championship games.
"(It) probably indicates that their aspiration is the start of GAATV," he said.
"I’m hearing rumours around Croke Park that they may well change the branding and change the name from GAAGO to something like GAATV.
"I think the GAA have now realised the strength and the potential of the venture," he continued.
"They are following in the footsteps of the NFL and NBA – the GAA are exploring every avenue possible to spread their games and benefit financially."
